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E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1508034194950-J0WQIMTO492J46FMW6QQ/P2+Primary+Persona+Image.png Blanton E-Commerce - Primary Persona: The Cultured Local My primary persona is in her mid-fifties and is a local university professor. She shops for unique gifts and special-occasion items at museum shops about once every two months. She sometimes visits museum websites when she sees their items featured in newspapers and magazines. Generally, she tends to shop online when she receives a promotional email advertising a sale. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1508034382243-F0KO33NJ4YDARXNANWLI/P2+Secondary+Persona.png Blanton E-Commerce - Secondary Persona: The Art Enthusiast My secondary persona is in her late twenties and studied Art History in college. She visits museums multiple times per month to see the exhibits and is a member at her favorite local museum. She likes to support local artists and to browse items related to the exhibits at museum shops. She works in Public Relations and follows her favorite museums on social media. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1508349281492-XX4U354LSR1X8CTBIE96/Competitive+Analysis+Image.jpg Blanton E-Commerce Competitive analysis chart comparing e-commerce features. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511624954878-MFY1CZ32BPN6151Y9754/Wireframe+Image.png Blanton E-Commerce - View the clickable prototype https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511577624127-P0Z4VRSHC6IEELYKVTTT/Price+Filter.png Blanton E-Commerce - Price Filters One commonality I found between my two personas is that they consider price when making a purchase from museum shops. I included a price filter feature to help shoppers narrow down results when browsing. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511579502692-DCZSL92DKA3FDQ6O430G/Member+Sign+In+and+Promo+Code.png Blanton E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511581644862-PRAINS3DA9VCQOTKY6QI/Reserve+in+Store+Feature+Image.png Blanton E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511582588995-88CZIQXCQ11XV7N35ZID/Featured+Items.png Blanton E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511542259667-BA50FLLZHLVDPSRMWBCN/Device+Screens.png Blanton E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511407319045-TAYVSNZGWCY83MB87EJB/rayi-christian-wicaksono-366.jpg Blanton E-Commerce https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511637264970-RFICU5SRSI43G7DNBM48/IA+Iteration.png Blanton E-Commerce - Information Architecture I changed the wording for my temporary exhibit and local items sections so that they could be more understandable to the user. "Temporary Exhibits" became "Shop by Exhibit," and "Texas Local" became "Made in Texas." https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511637136786-8EJ501W2LQXR07SRWVB4/Progress+Bar+Iteration.png Blanton E-Commerce - Checkout Progress Bar   I removed the breadcrumbs in the checkout process and replaced them with a progress bar that shows the completed, current, and future steps on all checkout screens. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511637082109-NTGOFS7E91XM0RYESWG5/Reserve+In+Store+Iteration.png Blanton E-Commerce - Reserve in Store I added elements, such as an item photo and text that explains the reservation and payment options, to make the reserve in store option more understandable and communicative. Users now have the option to pay in advance of picking up their item. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/1511723531733-FL9WKVR7M2G0KFJGLDWQ/samuel-zeller-74983.jpg Blanton E-Commerce https://www.maiaherring.com/kw-smartplans daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/3833492e-b045-4093-9a20-3af9ec28a61f/SmartPlans+Marketing.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/663cd62a-cd3d-47ee-8a52-5b12b56c5d51/MAC+Booth.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/6c4ba3f7-0aa7-4d8d-931e-9ffe6a7722da/Design+Evaluation.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/ba5d6bec-2e76-4113-898c-887644e15325/SmartPlans+Sitemap.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/e68aa328-bd7d-4d93-bf40-44ab93290be9/Time+of+Day+Survey.png KW SmartPlans - Make it stand out Part of the survey we sent to agents https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/c2b775ca-89ae-4d42-bc83-0b8c2864569a/Lab+Synthesis.jpg KW SmartPlans - Make it stand out Synthesized notes in Dovetail https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/4f6cfbd7-0a3c-405a-88ca-3a92a4a2db17/Key+Findings+slide.png KW SmartPlans - Make it stand out Research key findings https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/39e651c9-8437-4b62-a246-84848db4a5b0/Competitive+Analysis.png KW SmartPlans - Make it stand out I compared SmartPlans to other workflow automation tools within real estate products. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/6e6d0c44-0445-4348-b1d4-c3f14ca26fbb/Lab+Wireframes.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/fd9550ab-2752-4726-a9c0-2a4c7fac2d80/Legacy+Migration+Options.png KW SmartPlans - Make it stand out I explored and tested a few options for migrating legacy plans to the time-based system. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/2a459654-0121-4741-9b1f-2771c47b9eba/Broken+Rules+Message_old.png KW SmartPlans - Make it stand out Previously, users became aware of errors only after saving changes to the plan. Because error messages only appeared in a modal, users were left to identify the steps that needed to be corrected on their own. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/779cc250-5e19-43e1-bbe5-e05479148a05/Broken+Rules+Message_new.png KW SmartPlans - Make it stand out In the updated UI, I designed for inline error validation that makes users aware of broken rules as they build the plan and indicates where the errors occurred. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/84d76c7e-eb6e-408d-ace6-3cbb4c8b0805/Error+Validation+Sheet.png KW SmartPlans - Make it stand out I compiled all error instances and validation messages in a spreadsheet for handoff to Engineering. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/3bc71328-ca82-4d4f-bd06-8ca84917923f/Time+Zone+Setting.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/222730c9-837e-438d-9883-62259451b92f/TCPA+Disclaimer.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/ab97bec2-a0dd-43c9-8816-87d3488c298c/Research+Planning+-+flows+to+test.png KW SmartPlans - Make it stand out The redesign included a lot of changes, so I prioritized the most important user flows to include in testing. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/99e8c218-07bd-4663-ad8b-0fb02e9622b3/Usability+Recordings.png KW SmartPlans - Make it stand out Facilitating usability tests https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/2bbe4261-0944-4f0c-b2ff-a343d3331db4/Usability+Insights.png KW SmartPlans - Make it stand out Slides from a deck that the Researcher shared https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/6fdf5284-51f5-474a-98ca-fd6a290713ce/Wireframes.png KW SmartPlans - Make it stand out Wireframes from office hours and jam sessions with other designers https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/e3ca4a4b-f5b7-4855-916b-0c0098943f23/Stakeholder+Meeting.png KW SmartPlans - Make it stand out Presenting a prototype at a stakeholder meeting https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/83e07207-ee9d-4569-831f-542a9c4df4f9/Responsive+Design.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/a8f40bfb-9b3c-486b-9dbb-e0790bd1a5eb/Dev+Handoff+Figma.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/ca1e14cc-5043-4f10-9a99-a9d6a1f59bee/User+Flows.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/74e6389c-ed6c-46f7-9ac9-e4f549b3685e/FE+Proof+of+Concept.png KW SmartPlans - Make it stand out Front-end proof of concept https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/6ad6bcce-6792-46b5-8c5c-a03d8569f7cd/Demo.png KW SmartPlans - Make it stand out Front-end implementation demo https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/498188b5-82f0-4817-aeec-bb613a4cf693/SmartPlans+Builder+Beta+Results.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/239a0a38-09af-4203-974e-0d2012016db1/Beta+Testing+Recommendations.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/b633830b-aa45-4e6d-9ec0-ccd9ed71b1aa/SmartPlans+Builder+Post-Release+Usability+Scores.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/776f8e69-1f0a-4782-bcf1-cfe72627d431/Testing+Positive+Feedback.png KW SmartPlans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc1ecdd7bdcefd9088a3e7/dd65c43f-cb21-4b29-8606-4d3c1ca3fc3b/Date-Based+Testing+Images.png KW SmartPlans - Make it stand out Heat maps from usability testing for date-based SmartPlans